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WHO WE ARE
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Tobacco Resistance Unit (TRU)
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Tobacco Resistance Unit (TRU)
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The Tobacco Resistance Unit is a movement throughout all of Pennsylvania to help youth, ages 12 to 18, stay tobacco-free. It’s time that young Pennsylvanians get serious about exposing Big Tobacco and its marketing lies. TRU aims to prevent and stop youth tobacco use through education. TRU is funded by a grant through the Pennsylvania Department of Health and managed by the Pennsylvania Alliance to Control Tobacco (PACT) and the American Lung Association in Pennsylvania.
Over 18? Join the tobacco-free movement and make a difference by becoming a member of TRU+! Sign up for TRU+ here.
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TRU’s Vision
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TRU’s vision is for all Pennsylvania youth to be tobacco-free.
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TRU’s Mission
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TRU’s mission is to protect Pennsylvania’s youth from all tobacco products, such as e-cigarettes, through community outreach, education, prevention and cessation.
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TRU’s Goals
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- Educate young Pennsylvanians about the dangers of tobacco and nicotine addiction and expose
Big Tobacco’s marketing lies - Grow TRU – Recruit TRU members through community outreach
- Make TRU’s mission visible and increase participation in the movement in your region
- Host fun youth programs that ensure increased participation in the TRU movement
- Keep TRU around for years to come to help stop tobacco use (including e-cigarettes) in Pennsylvania
- Monitor and influence public policy related to all tobacco products
- Help youth who smoke QUIT – promote cessation through the N-O-T (Not On Tobacco) Training
Program and other available resources
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Our Partners
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BECOME A TRU ADVISOR
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