Tobacco Resistance Unit (TRU)

Tobacco Resistance Unit (TRU)

The Tobacco Resistance Unit is a movement throughout all of Pennsylvania to help youth, ages 12 to 18, stay tobacco-free. It’s time that young Pennsylvanians get serious about exposing Big Tobacco and its marketing lies.  TRU aims to prevent and stop youth tobacco use through education. TRU is funded by a grant through the Pennsylvania Department of Health and managed by the Pennsylvania Alliance to Control Tobacco (PACT) and the American Lung Association in Pennsylvania.

Over 18? Join the tobacco-free movement and make a difference by becoming a member of TRU+! Sign up for TRU+ here.

TRU’s Vision

TRU’s vision is for all Pennsylvania youth to be tobacco-free.

TRU’s Mission

TRU’s mission is to protect Pennsylvania’s youth from all tobacco products, such as e-cigarettes, through community outreach, education, prevention and cessation.

TRU’s Goals

  • Educate young Pennsylvanians about the dangers of tobacco and nicotine addiction and expose
    Big Tobacco’s marketing lies
  • Grow TRU – Recruit TRU members through community outreach
  • Make TRU’s mission visible and increase participation in the movement in your region
  • Host fun youth programs that ensure increased participation in the TRU movement
  • Keep TRU around for years to come to help stop tobacco use (including e-cigarettes) in Pennsylvania
  • Monitor and influence public policy related to all tobacco products
  • Help youth who smoke QUIT – promote cessation through the N-O-T (Not On Tobacco) Training
    Program and other available resources

Our Partners