Tobacco Resistance Unit (TRU)

Tobacco Resistance Unit (TRU)

The Tobacco Resistance Unit is a movement throughout all of Pennsylvania to help youth, ages 12 to 18, stay tobacco-free. It’s time that young Pennsylvanians get serious about exposing Big Tobacco and its marketing lies.  TRU aims to prevent and stop youth tobacco use through education. TRU is funded by a grant through the Pennsylvania Department of Health and managed by the Pennsylvania Alliance to Control Tobacco (PACT) and the American Lung Association in Pennsylvania. 

Join us in the movement and spread the TRU-th in your community!

Over 18? Don’t worry! You can still be a part of the tobacco-free movement and make a difference by becoming a member of the TRU+ Alumni Network! Sign up for TRU+ here.

TRU’s Vision

TRU’s vision is for all Pennsylvania youth to be tobacco-free.

TRU’s Mission

TRU’s mission is to protect Pennsylvania’s youth from all tobacco products, such as e-cigarettes, through community outreach, education, prevention and cessation.

TRU’s Goals

  • Educate young Pennsylvanians about the dangers of tobacco and nicotine addiction and expose
    Big Tobacco’s marketing lies
  • Grow TRU – Recruit TRU members through community outreach
  • Make TRU’s mission visible and increase participation in the movement in your region
  • Host fun youth programs that ensure increased participation in the TRU movement
  • Keep TRU around for years to come to help stop tobacco use (including e-cigarettes) in Pennsylvania
  • Monitor and influence public policy related to all tobacco products
  • Help youth who smoke QUIT – promote cessation through the N-O-T (Not On Tobacco) Training
    Program and other available resources

Our Partners