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RESOURCES

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Pennsylvania Tobacco Facts

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17,300 youth in Pennsylvania will become new daily smokers every year

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858,000 young Pennsylvanians will be exposed to secondhand smoke at home

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300,000 kids now under 18 and living in Pennsylvania will ultimately die prematurely from smoking

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Other Facts

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TRU Media Templates

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Contact: [Regional Leader][XXX-XXX-XXXX][email@email.com]

MONTH XX, 2013

[REGION] Launches Tobacco Resistance Unit Youth Movement

Pennsylvania Alliance to Control Tobacco debuts TRU youth movement in PA to prevent peers from tobacco use

[CITY, PA] – The Tobacco Resistance Unit (TRU) is a brand new youth movement throughout the state to protect Pennsylvania’s youth from all tobacco and nicotine products, through community outreach, education, prevention and cessation. The movement has been started by the Pennsylvania Alliance to Control Tobacco (PACT) to get young Pennsylvanians from the [region] to help peer educate their friends and classmates about the truth behind tobacco.

The [REGION] serving [County Names] counties have started a TRU Regional Unit in the area. Students ranging from ages 12-18 have joined together with one vision: for all Pennsylvanian youth to be tobacco- and nicotine-free.

The facts speak for themselves:

130,400 Pennsylvania high school students smoke
17,300 youth in Pennsylvania will become new daily smokers every year
858,000 young Pennsylvanians will be exposed to secondhand smoke at home
300,000 kids now under 18 and alive in Pennsylvania will ultimately die prematurely from smoking
TRU is committed to prevent youth from ever starting to use tobacco, and helping those who do smoke –quit. Young Pennsylvanians do not know about the very real dangers of tobacco-use; TRU aims to teach them. Another big threat to youth is smokeless tobacco and cigars. Products like chewing tobacco and snus can cause cancer of the mouth and are NOT a safe alternative to smoking. “TRU is committed to preventing tobacco and nicotine use by Pennsylvania youth and exposing Big Tobacco’s lies,” says PACT executive director Joy Blankley Meyer. “We know that through education, social media and community outreach we can connect with youth in a meaningful way, and change behaviors. And that means we will be saving lives and healthcare dollars.”

To join TRU or for more information, visit TRUinPA.org

Positive direction, powerful action.

End.[/et_pb_accordion_item][et_pb_accordion_item title=”Letter to the Editor” open=”off” _builder_version=”3.15″ title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” body_text_shadow_horizontal_length=”0em” body_text_shadow_vertical_length=”0em” body_text_shadow_blur_strength=”0em” border_radii=”on||||”]To the editor,

I’m a young Pennsylvanian and I am part of a movement – a movement that will preserve the health and save the lives of thousands of Pennsylvanians. We call ourselves the Tobacco Resistance Unit (TRU) and we want to expose the truth about the dangers of tobacco-use and prevent youth just like me from ever starting to use tobacco.

You see, over 130,000 Pennsylvania high school students are smokers and we need to help them to quit. More importantly, we are committed to prevent youth from ever starting to use tobacco. The moment you take a drag of a cigarette your airways tighten and get irritated, causing you to cough, hack, and produce more phlegm. These are things that not all young Pennsylvanians know. We want to teach them. Another big threat to our youth is smokeless tobacco and cigars. Products like chewing tobacco and snus can cause cancer of the mouth and are NOT a safe alternative to smoking? Join us to spread the TRUth. Visit TRUinPA.org to learn more and get involved.

Sincerely,

Name

Contact information[/et_pb_accordion_item][et_pb_accordion_item title=”Download Templates in PDF Format” open=”off” _builder_version=”3.15″ title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” body_text_shadow_horizontal_length=”0em” body_text_shadow_vertical_length=”0em” body_text_shadow_blur_strength=”0em” border_radii=”on||||”]

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TRU Marketing and Recruitment Materials

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[/et_pb_accordion_item][et_pb_accordion_item title=”Invitation Card” open=”off” _builder_version=”3.15″ title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” body_text_shadow_horizontal_length=”0em” body_text_shadow_vertical_length=”0em” body_text_shadow_blur_strength=”0em” border_radii=”on||||”]Download the TRU Invitation Card
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Advocacy 101 Webinar

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Subscribe to the TRU Newsletter

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Educate

Take a deep dive into the resources below to educate yourself on the dangers of tobacco products like e-cigarettes, learn about cessation programs you or your friends can use, and learn how to create a tobacco-free campus at your college or university!

Participate

  • Access to resources to help you plan tobacco-free initiatives and activities of your own
  • Opportunities to mentor current TRU members on being a great advocate and making your voice heard among lawmakers & the community
  • Learn about the latest legislation and policy updates on tobacco prevention &cessation
  • Receive the quarterly TRU+ newsletter to stay up-to-date on TRU, our advocacy issues, and ways to support our tobacco-free mission
  • Continue your important role as an advocate working to keep Pennsylvania youth tobacco-free!

Join TRU+

By completing this form, I am agreeing to subscribe to the quarterly TRU+ Newsletter.

Apply

TRU Ambassador applications for the 2025-2026 school year are now open! 

TRU offers awesome opportunities to learn leadership and advocacy skills to make our students well-equipped to handle the lies of Big Tobacco companies and to educate lawmakers on the importance of tobacco control laws! These opportunities include:

TRU Youth Ambassadors are passionate about tobacco prevention, advocacy, and leadership. Here’s what you need to know:

  • Requirements:
    • Commit to a tobacco-free lifestyle
    • Join and lead monthly TRU calls
    • Organize and participate in TRU Storms and projects
    • Attend Day at the Capitol
    • Volunteer for social media, media interviews, & special projects
    • Stay active in the program all year!
  • Benefits:
    • Build leadership skills(great for your resume)
    • Access to cool gear
    • End-of-year scholarship opportunity
    • Contribute to a vital statewide tobacco control initiative
    • Make a real difference!

Join TRU

Interested in becoming a TRU student? Find a group by completing this form!

Find a TRU Group

Complete this form and a TRU advisor will reach out to you.